EQUALLY started in October 2021 on the second floor of a bar in a multi-tenant building in Roppongi.
At the time, the location was operating as a bar in the evenings, and we started out by renting the space during the day when the bar was closed.
Owner-chef Tomono Koichi, who trained as a pastry chef at places like "Le Patissier Takagi," initially planned to open a shop that mainly served crepes, a type of French pastry. However, during the prototyping process, he felt there was potential in "further refining crepes based on the French pastries he had learned," and "he devoted himself to developing crepes, and opened a shop that mainly serves specialty crepes under the new concept of 'crepes made by a pastry chef.'
Because we use only the highest quality ingredients, when we first opened there were some hurdles as some people complained that our crepes were on the high side of price. However, as we continued to operate daily, we gradually gained recognition and praise from customers, and we eventually moved from Roppongi to Omotesando.
We prepared for a physical store by participating in special events at department stores and collaborative events with apparel companies, and on May 15, 2024, we opened our first physical store, "EQUALLY," in Gotokuji, Setagaya Ward, Tokyo, as a "store that conveys the world of EQUALLY" by offering not only our main product, crepes, but also baked goods, fresh sweets, chocolates, and more.
Through EQUALLY, we will continue to promote not only delicious food but also relaxing moments, and share EQUALLY's vision.